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Institute for Applied Research on Skilled Crafts and Trades

The Institute for Applied Research on Skilled Crafts and Trades, or IAGF for short, represents the bridge between skilled crafts and trades and science. The IAGF is concerned with the skilled crafts and trades in the past, present and future, with particular emphasis on their future viability and further development.

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Lecture on E-Day: AI in the service of the skilled trades: New ways to increase employer branding for small businesses

Artificial intelligence seems to be on everyone's lips. The range of possibilities and the rapid development of tools is impressive. But what does this mean in concrete terms for small companies? This article aims to give small businesses in trade and commerce an impetus to overcome possible hurdles and use AI tools that can support them in their daily work and strengthen their employer branding.


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