Digitalization and innovation
in trade and crafts
Lecture at the 2024 symposium Future of work: How is AI changing our working world?
The impact of artificial intelligence (AI) on the world of work was the subject of intense discussion at the German Academic Exchange Service (DAAD) economics symposium.
E-DAY 2024: AI in the service of the skilled trades: New ways to increase the employer branding of small businesses
Artificial intelligence seems to be on everyone's lips. The range of possibilities and the rapid development of tools is impressive. But what does this mean in concrete terms for small companies? This article aims to give small businesses in trade and commerce an impetus to overcome possible hurdles and use AI tools that can support them in their daily work and strengthen their employer branding.
